Rachel Chandler has helped establish the look and creative spirit of some of the most powerful image making of the past decade. Founded by Chandler and Walter Pearce in 2016, Midland Casting quickly cemented itself as the champion of new standards of beauty and representation in fashion. Based out of New York and working around the globe with a dedicated team, Chandler’s reputation for storytelling through casting attracts an international array of clients. Midland’s approach is known for its ease of movement between agency and street casting. Whether the talent is scouted sitting on the subway or is an established model, artist or actor, the impulse remains the same. “Everyone, everywhere, is a potential subject,” Chandler says of her process. “I am constantly searching and am curious about people and what makes them compelling.” Chandler’s instinct for discovery, and knack for comprehensive research allows Midland to help clients bring new perspectives and energy to their projects and develop brand identity through casting.
Midland’s portfolio includes campaign and runway work with brands such as Marni, Comme des Garçons, Gucci, Carolina Herrera, Fear of God, Eckhaus Latta, Loewe, and Bode. Her frequent collaborators include Carlos Nazario, Camilla Nickerson, Lotta Volkova, Marie Chaix, Ferdinando Verderi, Benjamin Bruno, Glen Luchford, Zoe Ghertner, Christopher Simmonds, David Sims, and Harley Weir, as well as publications such as T Magazine, M le Monde, Self Service, Holiday, Fantastic Man, Double, and AnOther.
